The case study is the product
Service pages get found; case studies close. Fathom’s case-study layout is the page with the
most work in it: a meta row, a wide hero, four results as large numbers before any prose, then
the brief, what was done instead, engineering notes, and a section titled What didn’t work —
because a prospect trusts the number you missed more than the ten you hit. A sticky sidebar
carries the team and the stack and a link to the next study.
Type does the talking
One display style (.display), tight and heavy, at sizes from 2.75 to 7 rem depending on the
viewport, and one accent colour that appears on a button, a hover and a selection — nowhere
else. The client list is a line of monospace text, not a row of grey logos.
Prices on the services page
Each service states its length, the team, what you get and a starting price. Delete the price
row if you’d rather not, but the page was designed to carry it: agencies that publish numbers
get fewer, better enquiries.
What you will need to replace
Photos are placeholders with the intended subject on them; the case-study hero is 21:9, work
cards 4:3, portraits 4:5. Company names, results and quotes are examples — replace every number
with one you can defend.