Studio and agency layouts with room for case studies that actually explain the work, rather than a grid of logos and a contact form.
A design-and-engineering studio site that leads with the case study: results as big numbers, a 'what didn't work' section, sticky team and stack. Big type, one accent colour, no logo soup. Work, services with prices, team, contact, plus careers and a 404 in Pro.
An agency site is judged on the same skills it is selling. If the template looks like every other template, it works against you before anyone reads a word.
Service pages get found; case studies close. Give the case study layout more attention than the home page — it is the page a prospect reads before they email you.
The home page with compiled CSS, ready to publish, and commercial use allowed with a credit link. Pro has the remaining pages and the source.
No, the ZIP downloads directly.
Yes — sell what you build, not the template itself. That is the line in both licences.
Buy the paid version; it drops the attribution and includes every page and the source files.